For editors and publishers
An AI editorial system shaped to your masthead, running on your machine, editing every story to your standard. Built by a working newspaper editor and AI consultant — for newsrooms losing staff, time, and drowning in more work than ever.
30 minutes. Your screen. My demo. No obligation.
What we'll build together
Every tier is a consulting engagement — your editorial system, customised to your masthead, built and maintained by a working newspaper editor and AI consultant. Flexible for any newsroom — print, digital, or both.
The Sub
~$40/month
- Every story gets edited to your house style — automatically, in your publication's voice, every time you file
- Style guide built from your existing rules, or created with you from scratch
- Social media posts generated from your stories for Facebook and Instagram
- Edited stories saved to your output folder, originals preserved
- Runs on-demand or on a schedule you set
Setup: $500
The Newsroom
~$100/month
- Everything in The Sub, plus:
- One-key email capture — press a key in Outlook, the email and attachments land in your editorial folder
- Content automatically classified and processed — media releases, fillers, letters, advertorials each handled with the right rules
- Web content extraction — capture story leads from online directly into your pipeline
- Photo naming and captioning automated
- Quarterly review and tuning — your system gets refined as your publication evolves
Setup: $1,000–1,500
The Engine
~$200/month
- Everything in The Newsroom, plus:
- Story Publisher app — AI-generated headlines, subheadlines, social post variants, photo captions, and one-click CMS publishing
- CMS integration built for your platform — WordPress, Ghost, Squarespace, or custom
- AI stock images generated from your story content
- Web verification — names, titles, and details checked against live sources on every story
- Intelligent cutting and padding — stories cut to fit or padded with verified research, automatically
- Final polish pass — automated pre-production sweep before publication
- Scheduled editorial workflows that run unattended
Setup: $2,000–3,000
The kind of work it handles
This isn't a one-trick demo. The system below is running in a real newsroom every week — across every kind of content a regional publication files.
Council reports and meeting briefs
Court rounds and crime briefs
Sports wraps and match reports
Real estate features and listings
Tourism and lifestyle supplements
Press releases — localised into publication-ready articles
Letters to the editor — tightened and fact-checked
Death notices and community announcements
Feature stories and long-form journalism
Filler content — cut or padded to fit
Advertorials — structured to publication standards
Social posts and photo captions for every story
How it works
Four steps from first call to working system. The whole process takes one to three weeks depending on tier.
Book the workflow review — 30-minute call where I look at your current process and show you the system running live
We agree on a tier and scope — I build your style guide into the system, set up your folders, and prepare everything offline
Remote setup session on your machine — I install everything and edit your actual stories live so you see it working
You're editing with AI by end of day. I stay on as your system's maintainer.
Most newsrooms have lost their sub-editors. This brings them back.
Regional newsrooms are shrinking. Fewer staff, fewer resources, same deadlines. This isn't about replacing jobs or handing editorial judgment to a machine.
Your AI sub-editor works the way you want it to. Run it fully automated — it makes the mechanical edits and flags everything else for you to review. Or set it to flag only — nothing changes until you say so. You stay in control of every word that goes to print.
The goal is simple: let thinning newsrooms stay above water. Compete with metro publications without metro budgets. Free up your journalists to do the work that actually matters — the reporting, the sources, the stories only a local newsroom can tell.
The AI handles the admin. The fillers. The file movement. The generic press releases that are already written by AI — badly. The journalism stays human.
It doesn't replace journalists. It keeps newsrooms alive.
Get started
The first conversation is free, 30 minutes, no obligation. I'll show you the system running live on my screen, ask about your workflow, and tell you honestly whether this is the right fit. If it isn't, I'll say so.
or email [email protected] directly